The Beginning isn’t just a brand— its a calling. Jenna founded this ministry driven company with one conviction: that true beauty begins when we honor God with what we put on our bodies and how we serve his people. From healing skin with natural scripture-inspired ingredients to reaching every jar, every bottle, every product carries ancient healing of olive oil, frankincense, myrrh and the healing herbs of the holy land

The Beginning was born from a simple revelation — that the creator placed everything we need for radiant healthy skin within nature itself. Drawing inspiration from the sacred botanicals mentioned throughout scripture, Jenna Lee crafted a line of skincare that honors both body and spirit.

Ezekiel 47:12 12 Along the bank of the river, on this side and that, will grow all kinds of trees used for food; their leaves will not wither, and their fruit will not fail. They will bear fruit every month, because their water flows from the sanctuary. Their fruit will be for food, and their leaves for medicine.”

Genesis 1:1 In the beginning God created the heavens and the earth. From the every beginning, everything God created was intentional and good-including you. We believe that we should use everything God left us to heal ourselves and nourish the skin.

Me and my children have experienced homelessness, we have huge hearts when it comes to the homeless. One huge goal we have is to one day be able to contribute to all homeless shelters so that even in difficult times they can still have products for their skin and bodioes that they need to nourish themselves. Products made with love and with all natural ingredients.

“Is it not to share your food with the hungry and to provide the poor wanderer with shelter?”

—Isaiah 58:7